From 21- 24 October 2015, 37 designers will showcase their Autumn / Winter collections for 2016 to key media and buyers, with 17 of these designers being introduced to the SA Fashion Week (SAFW) platform for the very first time.
Autumn / Winter 2016 includes a commanding roll call of top SA Fashion Week designers, including House of Olé, Ephymol, Amanda Laird Cherry, Rubicon, Mantsho by Palesa Mokubung , Colleen Eitzen and Clive Rundle to name but a few, and kicks off with invite-only off-site show by Gert-Johan Coetzee, who’s collection will be sold on Spree directly from the runway. As the official retail sponsor for SAFW, Edgars currently stocks the following South African Designers:
Mantsho by Palesa Mokubung
Highlights to look out for in SAFW A/W 2016 include the showcasing of the Sunglass Hut New Talent search finalists as well as the SA Fashion Week Scouting Menswear Competition finalists. The winners of these competitions will be announced at each showing respectively. The Sunglass Hut New Talent Search finalists include: Sunglass Hut New Talent Search:
– pure-moon by Azaria Khoza
– WITH by Dean Charles Hauptfleisch
– iamione – Farah Ione Wallet
– GreerKyle by Greer Kyle Dennison
– Somerset Jane by Melissa Somerset
– Mod-Ish by Wardah Safi
Day 1 of SA Fashion Week will again start with the official Cruz Vodka Opening Party, a networking session not to be missed – where invited guests will mingle with the who’s who of the South African Fashion industry at a secret location which will be revealed closer to the time. Rimmel will provide international makeup looks for the models. Lufthansa will once again fly international contributors to SAFW A/W ’16.
For a third consecutive season, the final day of SA Fashion Week will be dedicated to Menswear. Autumn / Winter 2015 saw the launch of this dynamic concept, a first of its kind for South Africa. A/W ’16 will again showcase Menswear designers, as well as launch the winner of the SA Fashion Week Scouting Menswear Competition into the Creative Fashion Design Industry.
The finalists in the SA Fashion Week Scouting Menswear Competition are:
– Ageo by Arnold Phasha
– Alpha Climax by Cheron Dreyer
– Rip ‘n Sew by Gift Senese
– Rogue Wear by Henni de Kock
– INFLUENCE by Tristan Bain Venn
The Menswear Collections were mostly bespoke and the designers made everything to order, but for the past 4 years SAFW has focused on developing the Menswear Collections and the Menswear Fashion Industry in South Africa as well as other African countries, with brands such as Esnoko from Zambia.
This year will also see the evolution of the Buyer’s Lounge, into the SAFW Fashion Trade Event, which is in keeping with the SAFW mission n of connecting designers to retailers and buyers. The SAFW Fashion Trade Event will run from 24 – 26 October. First launched in 2010, the SAFW Buyers’ Lounge is a business-to-business opportunity to market the seasonal collections to an extensive database of buyers ranging from the chains to the independent boutiques. It also offers buyers a closer look at the collections, establishing closer ties with the designers. This season, SAFW has carefully curated 40 top designers exhibiting, selecting only the best of the best, with a whole new section of the Buyers Lounge being dedicated to Menswear. Although the designers can still only supply small quantities, we are confident that there are designers that are ready to sell quality garments to selected menswear outfitters, deliver on time and at the right price points.
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