Excuse my lateness on this post but exams had taken over my life for the past weeks.
The South Africa Fashion Week, [SA Fashion Week / SAFW] took place about a month ago and I received out-of-this-world VIP treatment from the team behind the show. They also treated their VIP guests to some of the BEST goodie bags ever!
The must-attend fashion event was once again held at Crowne Plaza in Rosebank, Johannesburg.
I attended several shows and I have to admit that the South African fashion industry is advancing tremendously. I was so happy to see so many prêt-à–porter collections with clothes “ready-to-wear” for the streets, straight from the runways.
Here is a peek into my fashion diary on the shows that I attended;
Day 1: I attended Gert-Johan Coetzee‘s show, which to my surprise was not filled with celebs on the runway like he normally does. Great strategy because I think it allowed buyers, editors, bloggers, and guests to focus solely on his collection. That being said, I thoroughly enjoyed Gert’s collection and the fact that I was seated front row for his show was special and breathtaking. As one of South Africa’s leading designers, Gert understands women’s bodies and knows how to work with fabric which translated into some of his iconic silhouettes and aesthetics for the season.
Next up was an installation from SIES!Isabelle, which showcased the collection and put the collection in context of designer’s inspiration. I am so not a fan of installations but sometimes they work, just not for me.
Day 2: All the shows were postponed to Sunday due to inclement weather. Damn the storm!
Day 3: This was a jam packed night of fashion shows with promising designers. First to showcase was Elli-Nicole, Ilan and Erre. Their show was beautiful and their collection was exquisite.
The KZN Fashion Council Collections was next to show and this consisted of the following designers: Amanda May, Mej Lues, Larisa Moda, Matte Nolim and Yadah Exclusive Designs. The Kat Van Duinen, showcased his collection followed by Miri Fashion and Keys Fashion (which I absolutely loved). To close out the evening, designers Anneen Henze, Sober, Anmari Honiball and Joel Janse Van Vuuren showed their collections for the season. Cutterier by Laz Yani was supposed to showcase but was a no show! I wonder what happened?!
Day 4: The shows were all dedicated to menswear and it took EVERYTHING for my eyes NOT to just feast on the male models. Talk about hauteness! First up was the SAFW Menswear Competition 2014 which saw Kim Gush, The Wolf, Amos Tranque, M4S, House of Luke. Meistre House of Design, Gravite, Plum Bum and Touch of Bling showcasing their collection. Naked Ape By Shaldon Kopman, Charthu and Ephymol showcased their offering. It was interesting to see menswear taken to another level like that. I totally enjoyed the shows! (the clothes, I promise!)
House of Ole followed up with their installation. As I said before, I’m not a fan of installations but this one I truly enjoyed it. This collection was captivating and very unique.
Last to showcase was Roman Handt and Palse (personal favourite). Their collections linked and flowed well.
Besides Thursday shows being postponed due to the stormy weather, I would give the SAFW Autumn / Winter ’14 an 8 out of 10 ranking. I couldn’t make it to the Sunday shows, but I’m sure all went well. As members of the media, we received a goody bag filled with all kinds of goodies and meals were provided daily.
Overall, my favorite shows were, Gert-Johan Coetzee, Keys Fashion, Touch of Bling, Palse and House of Ole.
Here’s a visual of my personal favorite looks on the runway:
Thanks once again to Natalie and the SAFW team for accommodating me and making sure that I was well taken care off.
Till next time fashionistas!!
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