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Oude Meester is proud to announce the, Oude Meester Tour Ft Idris Elba

Filed under : Africa, Entertainment, Lifestyle

Oude Meester is proud to announce the Oude Meester Tour featuring Idris Elba, starting on the 10th – 15th November 2014. Oude Meester Brand Ambassador Idris Elba will be in South Africa to join local Masters on a journey that celebrates and inspires mastery, and the pursuit of excellence.

Elba has been collaborating with the Oude Meester team in South Africa to ensure that his visit highlights the journeys of established Masters, but also leaves a legacy for those Masters in the Making. The Oude Meester Tour featuring Idris Elba will showcase and celebrate the talent, skill and innovative spirit of South Africa’s aspiring creative entrepreneurs.

From within a range of creative industries, Oude Meester has already identified its first aspiring South African Master, Siyabonga Radebe, who has been an integral part of the Mastery in the Making campaign. Both Idris’ and Siya’s commitment to their crafts, and their passion for connecting and mentoring, make them the ideal Ambassadors for this campaign.

Siya (also known in comedy circles as Siya B) is a South African actor, singer, writer, director and standup comedian best known for his role as Cassius in the SABC1 drama series ‘A Place Called Home’ from 2006-2009.

The Oude Meester Tour Ft Idris Elba will be open to the members of the Oude Meester Blue Door Society, with exclusive events taking place in Cape Town, Durban and Johannesburg. In order to stand a chance access these events, it is necessary to register for the Blue Door Society on the Oude Meester website and follow the prompts.

For Oude Meester, Idris Elba exemplifies the attributes of a true Master, from African roots he has become an internationally acclaimed and celebrated actor and role model. His commitment to mentoring others in their own journeys towards mastery is at the heart of the Mastery in the Making campaign.

As part of Oude Meester’s on-going commitment to mastery and creating a worthy legacy, the Oude Meester Tour Ft Idris Elba will tap into Elba’s passion for music, film, technology and most importantly, his overriding goal to inspire.

Oude Meester Brand Manager Genius Mnywabe explains further;

We are excited to announce that Idris is coming to South Africa as we continue along the Mastery In The Making campaign. Idris will be here to share from his own experiences just what it takes to become a master, as well as to leave a meaningful legacy. Oude Meester has worked closely with Idris to develop this campaign that will see the brand making a tangible contribution to the creative spirit of entrepreneurship through close collaboration with a number of creative entrepreneurs in their journey to Mastery.

Details of the Oude Meester Tour Ft Idris Elba will be announced in the upcoming weeks.

For more information go to Oude Meester’s social media platforms, and Oude Meester’s YouTube channel,, Instagram and Twitter, @OudeMeesterSA and also use the #tag #InspireMastery.

*Press Release

South African Editor for
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Duduzile Chiloane – who has written posts on Farai Today.

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