On the 4th of October 2014, Bedford Centre, one of Johannesburg’s premier fashion and shopping destinations, turned average shoppers and kiddies into runway stars, as ‘real’ models of all ages, shapes and sizes took to the catwalk alongside some of South Africa’s leading models in the ultimate accessible summer fashion show – #BedfordProjectStyle.
Hosted by the sensational Jeannie D, produced by renowned international fashion show director Jan Malan, and curated by prominent international stylist for the BAFTA’s, Royal Family and Celebrities – Sophia Branch; the show gave shoppers including well-known celebrities Presenter Kass Naidoo, Model Jacinda Louw-Schutte, Musician Itumeleng Konopi, Actress Nthabiseng More and Presenter and Mr SA Finalist Clive Maistry; the opportunity to find and refine their style and fashion voice.
“Our shoppers are connoisseurs of fashion, and the centre is in fact styled by the evolving European-inspired brands that create it. #BedfordProjectStyle was an opportunity for us to celebrate style by not only showcasing the latest trends in partnership with our tenants in the mall, but more importantly celebrate our loyal consumers, where Zelia Soares was randomly selected to win a R50 000 Bedford Gift Card, makeover and personalised shopping spree courtesy of the sensational stores in the centre,” explained Nikki Savides, Marketing Manager for Bedford.
Apart from the fashion and accessories on offer, the Centre teamed up with 1:Face Watch to give back to charity. The remarkable watch is most certainly the new face of fashion, as it allows consumers to give back to a chosen charity through the purchase of a colour of watch, pink for breast cancer, black for cancer, red for aids, yellow for education, and white for hunger – the list goes on.
Jeannie D was spotted wearing her white 1:Face Watch at sundowners in the Piazza of the centre, where some of the über-trendy were gathered after the show at the pop-up Absolut bar enjoying an array of sumptuous cocktails, Happy.Me bubble tea, Wakaberry and cocktails from Europa.
“Today was a huge success. We all know that finding the perfect ‘look-book’ is not an easy task, but through #BedfordProjectStyle we hope we have provided fashionistas with the perfect inspiration, and helped our discerning shoppers find and refine their style and fashion voice,” concluded Savides.
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