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Filed under : Entertainment

On Saturday, 6 September 2014, Avon South Africa intends to set about breaking the world record for the most amount of people applying lipstick at the exact same time! This record breaking attempt forms a part of Avon’s new #AvonDareToBe Campaign 10 brochure which went live on 1 September 2014.

Avon, as the company for women is striving for a campaign which will allow every woman to fall back in love with trying make up and be more daring with the experience based on the idea that women love the idea experimenting with new looks, however they are often scared of getting it wrong – so they use safe colours.

Guests can enjoy an experience of a lifetime while being treated to a delectable brunch, drinks and a stunning Avon goodie bag while enjoying a great live performance by Mi Casa.

To accomplish this bold and daring stunt, Avon South Africa will host an exclusive event at an alluring location in Johannesburg. A few other companies having attempted this record, with Ésika hosting 1,002 people who applied lipstick simultaneously in an event in Centro Comercial Tamanaco, Caracas, Venezuela on 19 August 2012.

This Avon intends to host various well-known South African celebrities, media and socialities…

About Avon globally

Avon, the company for women, is a leading global beauty company, with over $11 billion in annual revenue. As one of the world’s largest direct sellers, Avon markets to women in more than 100 countries through approximately 6 million active independent Avon Sales Representatives.


About Avon in South Africa

Avon is a leading direct selling company established in South Africa in 1996.  The company provides a strong earning opportunity to South Africans, particularly women. A recent study by the Oxford University indicates that through its earning opportunity, Avon is helping to alleviate poverty in the country. The company is also at the forefront of causes most pertinent to women in its programme to help end violence against women in South Africa and its breast cancer education and awareness campaign.


Commitment statement

This is the company that puts mascara on lashes and food on tables, that fights wrinkles with one hand and breast cancer with the other. That knows the value of a perfect lip, but still opens its mouth and speaks out against domestic violence and for women’s financial independence. This is the company that not only brings beauty to doors, but also opens them. The company that supports approximately 6 million Representatives in over 100 countries. This is Avon. The company that for more than 125 years has stood for beauty, innovation, optimism and, above all, for women.

*Press Release

South African Editor for
An educated individual who inspires young minds and still enriches her own
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Duduzile Chiloane – who has written posts on Farai Today.

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