Dineo Ranaka is someone who has difficulty standing still. Whether it’s presenting on TV and radio, communicating with her thousands of social media fans, or just being the outspoken firebrand Mzansi has come to love, she’s always moving. And now she’s on the move, because this new winter ambassador for LEGiT is heading off on a roadshow to promote her vibrant new range for the iconic clothing brand.
LEGiTLUVSDINEO is the kind of range that wins instant fans across the board. It’s all about high quality items with a twist, and giving South African women affordable choice and style. The designs are as versatile as Dineo, containing everything from leopard-print coats that never date, to baseball jackets and pointy court shoes that can be worn with almost everything. This winter will be all about mixing sportswear with feminine touches, and it’s going to be colourful: think cream, burgundy and hot pink highlights. All this is born from the brand’s belief that everyday key items must be mixed and matched in a number of different combinations…making this range super-diverse, but also highly utilitarian.
LEGiT continues to challenge the norm, and that’s why Dineo is such an ideal fit. Energetic. Noisy. Creative. Crazy. Sexy. Cool. Refreshingly positive. That’s how she describes herself, and she’s proven this with her many ventures into the creative realms. She’s infectious and unashamedly individualistic – the very same qualities LEGiT promotes and supports. But most importantly, Dineo is fashionably fabulous, and her on-trend eye and unique take on things make for a perfect, game-changing collaboration. “I am so looking forward to this tour,” she enthuses. “Working closely with the LEGiT buying team in choosing the trends, colours and designs for the range was an eye opener for me as an upcoming fashion designer, I’m looking forward to interacting with the customers and I’m encouraging them to buy at least one piece of clothing from the limited edition range available in-store now.”
The collaboration with Dineo is all part of LEGiT’s long-term philosophy to continue growing authentic and aspirational ambassadors. The company believes in nurturing young, dynamic talent. It’s a win-win-win: by opening doors for up-and-coming designers LEGiT maintains its status as urban, savvy and cutting edge, all the while giving customers the incredible fashion they’ve come to expect from the brand. “The LEGiT customer knows that the brand offers a variety of edgy, affordable and non-prescriptive fashion for urban young woman,” remarks Hazel Pillay, Divisional Buyer for LEGiT. “The LEGiTLUVSDINEO campaign presents a great opportunity for us as a brand to be associated with aspirational ambassadors. The aim is to bring stylish and chic wear at affordable prices to the LEGiT market.”
So if you want experience the phenomenon up close and personal, be sure to diarise the following dates:
· 03 May Gaborone (Botswana)
· 17 May Umthatha (Eastern Cape)
· 31 May Promenade (Cape Town)
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