After a very successful partnership last year with the Annual South African Music Awards Amstel Lager will once be celebrating the best in South African music by honouring the legends, celebrating the winners, and bringing timeless moments to music fans across South Africa. This year Amstel has added something extra for the fans which will enable them to be a part of the SAMA celebrations and festivities.
Amstel Lager‘s support of the SAMAs reflects our own commitment to celebrating excellence and to creating musical memories that will last a lifetime. Therefore another integral part of supporting and honouring South African music is Amstel’s continued sponsorship of the SAMA Lifetime Achievement Award, which in 2014 takes on special significance as the SAMA’s also celebrates 20 years of recognizing South African musical legends.
Amstel’s honouring of SA music also includes the fans. Amstel is committed to creating opportunities for the fans to enjoy the music through unique and timeless experiences. Amstel therefore has created a number of exciting and interactive opportunities for music fans, including the chance to live the ultimate SAMA night.
In the month leading up to South African music’s biggest day, Amstel invites fans to take the time to engage with our various social media platforms and amazing content and stand the chance to get truly up close and personal with South Africa’s hottest musicians.
With SAMA 2014, Amstel continues its proud support of SA music, as Diederik Vos, Marketing Manager Amstel Lager South Africa explains, “We are looking forward to another spectacular evening spent with the best in South African music. SA music gets better with Amstel and we are excited to be able to share the timeless moments with all South African music fans.”
For all the latest news on Amstel’s support of the best in SA music and the SAMAs, follow Amstel Lager on Twitter @AmstelSA and like the Facebook page www.facebook.com/AmstelLager
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