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Filed under : Africa, Entertainment, Music

After a very successful partnership last year with the Annual South African Music Awards Amstel Lager will once be celebrating the best in South African music by honouring the legends, celebrating the winners, and bringing timeless moments to music fans across South Africa. This year Amstel has added something extra for the fans which will enable them to be a part of the SAMA celebrations and festivities.


Amstel Lager‘s support of the SAMAs reflects our own commitment to celebrating excellence and to creating musical memories that will last a lifetime. Therefore another integral part of supporting and honouring South African music is Amstel’s continued sponsorship of the SAMA Lifetime Achievement Award, which in 2014 takes on special significance as the SAMA’s also celebrates 20 years of recognizing South African musical legends.


Amstel’s honouring of SA music also includes the fans.  Amstel is committed to creating opportunities for the fans to enjoy the music through unique and timeless experiences. Amstel therefore has created a number of exciting and interactive opportunities for music fans, including the chance to live the ultimate SAMA night.

In the month leading up to South African music’s biggest day, Amstel invites fans to take the time to engage with our various social media platforms and amazing content and stand the chance to get truly up close and personal with South Africa’s hottest musicians.



  • “Get Me to the SAMAs” – Amstel presents a unique and interactive way to get yourself to the SAMAs in VIP style.  This SA music knowledge quiz is a place where music fans can test their music knowledge and stand a chance to win an exclusive VIP experience for 3 at Sun City for this year’s event.  Your VIP experience includes all travel, 5 star accommodation at the Palace, VIP tickets to the main event and official Amstel After Party.  In addition, there are loads of opportunities to win iPad, headsets and the coolest Amstel gear, all via our Facebook page.


  • Another opportunity to get the SAMA VIP experience will be out there for 5 lucky consumers and their partners. Make sure to tune in to 5FM and Metro in the weeks leading up to the SAMAs for more information or visit Amstel’s Facebook page.


  • The Amstel Green room is where everyone wants to be – as only SAMA 2014 winners are invited into this exclusive backstage lounge as they walk off stage with their newly acquired SAMA in hand. The Amstel Green Room was one of the most popular features of the SAMAs 2013, and this year the live-streamed event will once again feature all the hottest artists with exclusive interviews happening live from backstage


  • The SAMAs are not complete without the official Amstel VIP After Party. The most sought after ticket of the weekend sees all the SAMA winners, celebs and invited guests partying in true South African style. With performances from current and previous winners, Amstel’s Official After Party is the ultimate celebration of the best in South African music.


With SAMA 2014, Amstel continues its proud support of SA music, as Diederik Vos, Marketing Manager Amstel Lager South Africa explains, “We are looking forward to another spectacular evening spent with the best in South African music. SA music gets better with Amstel and we are excited to be able to share the timeless moments with all South African music fans.”


For all the latest news on Amstel’s support of the best in SA music and the SAMAs, follow Amstel Lager on Twitter @AmstelSA and like the Facebook page




*Press Release

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Duduzile Chiloane – who has written posts on Farai Today.

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