Thursday night I headed out in the streets of Johannesburg for the Legit Summer 2013 launch and Brand Ambassador Celebration with my close friend Gloria. Â
â€œSheâ€™s a statement-maker, making her mark with style and class. She knows how to spin tunes and choose threads. Sheâ€™s one of Africaâ€™s rising stars, representing us on the world stage, always graceful, always energetic, and always original. Sheâ€™s DJ Zinhle, and sheâ€™s LEGiTâ€™s new Summer Brand Ambassador.â€ Â
She shared the news on Instagram a few weeks ago and I couldnâ€™t wait to see her range. From the first model to the last one could tell that all the pieces worn represent DJ Zinhle and her personality shine through. Â
â€œItâ€™s an attitude perfectly epitomised by DJ Zinhle, who meteoric rise to fame has been an uncompromising journey that took her from humble beginnings to worldwide acclaim. Sheâ€™s made it in a male industry by being dynamic, unique and daring. And sheâ€™s super stoked about this project.
â€œMy look has always been about expressing who I am, without any excuses,â€ enthuses the deck diva. â€œAligning my style with a brand like LEGiT, whose mission is to give Mzansiâ€™s young woman a platform to express themselves, is just perfect. Iâ€™m so excited!â€ Â
DJ Zinhle + LEGiT Limited Edition will be launching in all 190 stores across South Africa, Swaziland, Namibia and Botswana on September the 23rd just as summer really starts to heat up. It will be available until the end of October.
Supporting this, there will be a road show visiting Mpumalanga on the 5thÂ of October, Polokwane on the 19thÂ of October and DJ Zinhleâ€™s hometown of Newcastle on the 2ndÂ of November. Â
This match-made-in-style-heaven is going to transform South Africaâ€™s streets and give summer days even more colour, vibrancy and downright attitude. Itâ€™s loud, itâ€™s proud, and it doesnâ€™t care if itâ€™s disallowed. This is DJ Zinhle + LEGiT, and itâ€™s totally unapologetic.â€ Â
After all the formalities were done, we were treated to a great party with various DJs keeping us dancing till after midnight. What a great way of celebrating my graduation with my friend!!
The goodie bag was totally awesome finally got my hands on DJ Zinhleâ€™s Era watch !!
Thanks to Legit and Alison for inviting me and making sure I am happy. Â
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