Today, Soulful House act Mi Casa are celebrating their debut as the Number 1 most downloaded record on iTunes this week â€“ which took place on the day of the release of their second album, Su Casa. Â Digitally the most accessible way to consume music these days, iTunes is the most current, real time tool to see whatâ€™s hot in the world of music â€“ and the boys are thrilled to have pushed through other international and local heavyweights to take this position. Â
Last night saw their midnight album launch packed to capacity as hundreds of fans descended on Sandton Cityâ€™s Musica store to see the band perform live and be the first to purchase their record â€“ at midnight, in the cold weather. Â
The band has created not only massive digital success this week but also showed the industry how â€˜old schoolâ€™ launch approaches can still work â€“ if you have the muscle to pull the crowds. Â
An amazing accomplishment for this homegrown talent â€“ Mi Casa continue to raise the bar and set the standards in the South African music industry.
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