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MIX UP?: Alan Knott-Craig Jnr Exits As CEO Of Africa’s Largest Mobile Social Network, Mxit!



Filed under : Africa

So my co-Founder and I would like to one day buy Mxit, so this was very interesting news to me personally.

Mxit is one of Africa’s largest mobile social networks and is available in 128 countries.

The popular social network was acquired by Alan Knott-Craig Jnr late last year. According to Alan, at the time Twitter was doing 8-billion messages a month, while Mxit was doing 22-billion a month. He also added that the average Facebook user spent 15 hours a month on Facebook, while an average Mxit user spends 45 hours month on MXit,

“people don’t know this. It is a massively engaged, massively active audience”.

The yummy Alan Knott Craig Jr.

So in just breaking news reports:

Mxit has announced the immediate departure of CEO Alan Knott-Craig Jr, and a “R100-million investment” which may represent the buy-out price. Here is their full-statement.

Alan Knott-Craig Jnr has stepped down as CEO.

Alan Knott-Craig Jnr said:

“While the shareholders and I share the same vision, we differ on how to get there. Therefore, I agreed to go my own way. I wish them all the best for the future. Mxit is Africa’s biggest tech success story, and can be a global success story,”

With all the great initiatives that Alan was implementing at Mxit; launch of a set of new developer API’s, redesigned developer center as well as the recent acquisition of social network site builder Motribe, [a move Alan felt was long overdue and a ” marriage made in heaven”], I was surprised at the announcement of his sudden departure.

Totally unexpected.

Francois Swart, the current CFO, will act as the interim CEO. Mxit will be recruiting a new CEO and other new executives to drive the expansion.

Staff were informed today. In a statement the shareholders said that Mxit was South Africa’s biggest tech success story in no small part due to Knott-Craig’s involvement and vision over the past year.

Mxit has a window of opportunity and is pursuing aggressive growth by increasing the user base in Africa through partners in targeted African countries.

Via Memeburn

farai – who has written posts on Farai Today.


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