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Africa International Hair Extravaganza Debuts In Johannesburg, South Africa!



Filed under : Entertainment

Preparation for the first Ever Hair Expo, the Africa International Hair Extravaganza will take place on the 11 & 12 August 2012 at the Coco-Cola Dome in Northgate, Johannesburg, South Africa.

This elite event will present a full “HAIR EXPERIENCE” for the industry and consumers as the country celebrates Woman’s Month throughout August.

The Organizers have just completed the selection process for the first ‘Battle of the Stylist’, which will take place alongside the expo. This process has afforded 20 previously disadvantaged stylists from across Africa the opportunity to “BATTLE IT OUT” by showcasing their talent in 3 different categories namely; Weave, Relax Style and Natural Hair Style.

The 20 finalist include stylists from South Africa, Nigeria, Zimbabwe, Ghana and Mozambique.

Businesswoman & Founder of Africa International Hair Extravaganza Ms. Fatima Cele said:

“We’re so excited about Africa’s First Hair Battle and encourage consumers to come and see the talent that’s hidden within Africa’s Stylists”

The show will run over 2 days from the 11th -12th August with doors opening at 10am till 8pm. Visitors attending the expo will be spoiled for choice, as the experience stage production by Jan Malan, whose amazing work has been seen at a number fashion weeks across the continent and has worked on the MNET Face of Africa, to name a few.

Jan Malan said:

“ I am so overwhelmed to work on this Production, the show will present a lot of exciting things such as SUMMER/SPRING Hair Trends for 2012, Product Demo’s, Make-overs, and many more- consumers don’t want to miss this one”

The show will house captain of the hair industries across the continent. The two days will be packed with activities and information to make sure there is everything consumers need to know about hair and beauty.

The show ends off on Sunday with the 1stAfrican Hair Awards, an awards ceremony voted for through a sms competition which consumers including Stylists and Salon owners who are the immediate custodians and ambassadors of the respective hair products and brands voted into. Categories include Best Hair Relaxer, Best Aftercare Product, Most accessible Hair Brand, Salon Choice Product and Fiber just to name a few.

Full details on the Awards and Categories please visit website by clicking HERE.

Press Release

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