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Vanish PinkDrive Campaign Takes Pink Commitment to A New Level

Filed under : Entertainment

Vanish up their commitment to the PinkDrive with a donation of R100 000.00 towards the breast cancer awareness campaign. This new donation comes on the back of the launch of the Vanish Trust Pink – help fight breast cancer campaign which was launched at Melrose Arch in August 2011 with the aim of getting as many South African women access to breast cancer screening and education.

The event saw over 290 women screened in one day  at this decadent and beautiful candy V- land event at Melrose Arch.  Here women were screened in a safe and indulgent environment where nurses performed a physical breast checks and educated the women about breast cancer and breast self-examination, all courtesy of PinkDrive Mobile Educational Units and Vanish.

Vanish is  proud to announce this further donation of R100 000-00 to the PinkDrive cause. “We initially joined this campaign because so many of our consumers are women ” says Vanish’s Marketing Manager, Vana Knöpfel. “But now we really want to be able to take this campaign to a new level as we really do care about our customers and supporting this campaign allows us the opportunity to play a small part in educating them about a cause that affects so many women, either directly or indirectly.”

Left to right: Sharon Smith (PinkDrive) & Naqsha Sewnarain (Reckitt Benckiser – Vanish)

With breast cancer, it’s all about early detection and this further commitment from Vanish, together with PinkDrive, is a powerful new step towards taking the Breast Cancer Awareness drive across the country, giving South African women the opportunity to take control of their breast health.  The aim of the campaign is to take the Pink Drive Trucks to as many locations as possible and to offer women a safe, convenient environment in which to do the responsible thing and now with the R100 000-00 we can certainly get to many more woman. 

“We are incredibly grateful to Vanish for their contribution to the PinkDrive,” remarks Sharon Smith, Marketing Manager for the PinkDrive.   “This contribution enables our trucks to remain on the road for a month,  a total of 3200 free breast checks, educating 5000 women ultimately saving over 282 lives, what an amazing contribution towards the fight against cancer.”

Left to right: Liesl Lodewyk, Liz Labuschagne, Sharon Smith, Merne Ogle, Natashja Shackleton (All PinkDrive) at the Vanish Cheque Handover to The PinkDrive

With the statistic currently sitting at 1 in 29 women being diagnosed with breast cancer in South Africa, Vanish identified this cause as one that they would like to be associated with. The reality of this statistic means that every woman in South Africa will be impacted by this disease, whether it is them directly, their mother, their sister or friend.

 To find the location of the PinkDrive Trucks go to and see where you can go for the physical exam and find out  information about breast cancer that may well save a life.

*Press Release from Fyfe Publicity

And thank you for the beautiful bracelet, it will remind to to go get tested for early detection.

South African Editor for
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Duduzile Chiloane – who has written posts on Farai Today.

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