The Africa Hair Extravaganza launched 17th May 2012 to guests from the media, entertainment and hair industries at the beautiful Hala Boutique, in Bryanston, Johannesburg.
Fatima Cele, Director and owner of Rudisha Consulting Group; who conceptualized the Extravaganza; shared her vision with guests not only for the show but also for the future of the hair industry in Africa. Fatima also revealed the first ever Hair Awards which will recognise not just individuals showcasing their talents but brands too. She highlighted the need to empower our continent not just for economical purposes but recognition purposes as well. She also stressed the importance of creating an Africa Hair Association to regulate the industry.
Fatima Cele showcasing the Ambassadors: Kendra Oluchi Etufunwa, Eda Rose, Petita Mwanza, Doris Mosibi & Weza Solange
The Ambassadors for the Hair Extravaganza Campaign were revealed and hail from selected African countries. The ambassadors are as follows; from South Africa we have Doris Msibi (TV Presenter, Business woman and Image & etiquette coach); Eda Rose (Radio personality and actress), from Angola, Weza Solange (Actress and Model); from Nigeria, Kendra Oluchi Etufunwa (Actress and Model) and from Zambia Petita Mwanza (Model)
The ambassadors were chosen not just for their hair and the pride they show in maintaining it, but their personalities and presence in their countries.
Guests at the launch were treated to entertainment from vocalist Ruby Gold and musician Blayze.
Production for the Africa Hair Extravaganza will be handled by Industry production veteran Jan Malan
The Extravaganza will take place from the 11th-12th August 2012 at the Coca Cola Dome in Johannesburg, South Africa.
For more information please log onto www.aihe.co.za Tickets will go on sale from Computicket in June 2012.
*Press Release from African Star Communications and Event Management.
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