South Africa’s popular youth radio, YFM is really living up to their ‘Up yours” theme for the year because they have REALLY upped their game with their new line up.
In a bold and bullish move, the station follows up on its commitment to placing young talent in prime-time spots.
“Having paved the way for young authentic talent over the years, YFM has raising the bar again with its carefully handpicked selection of young talent spearheading the new school revolution”.
Leading the new young blood crew is former Voice of Wits, DJ Musa Mthombeni who we all knew from his YoTV presenter days as well as Thando Thabethe from UJ FM and popular SABC1 programme “My Perfect Family’.
YFM’s Programming Manager Tumelo Diaho-Monaheng had this to share:
“YFM has always groomed young talent, giving them a commercial platform in the industry. Our new line-up offers some of the hottest and best young DJs in the game today”
The radio station, which has been in existence since 1997, is becoming bigger and better! So much so, that Y Generation itself will very soon need to up their game to catch up with the innovative radio station because from the 2nd of April a new music format YTKO will be introduced.
Tumelo Diaho-Monaheng shared this about YTKO:
“This is a true coming of age story as a brand. YFM has come full circle, and with the introduction of YTKO the texture of live mixes on radio will be transformed and perfected. YFM ignites your passion and sets your soul on fire, whatever space the listener is in, we aim to MAKE THEM MOVE!”
YTKO promises to deliver a lively party atmosphere, turning any dull weekday at the office, into a weekend session at the club. This new daily mix feature, packed with good pure music is geared up and ready to introduce a new era in South African DJ culture.
Though the line-up has changed, popular favorites like Bonang “Queen B”, the Twinz, Warras, Faith Mongope and Pearl Modiadie (just to mention a few) will remain and continue growing on the YFM brand with their individual and unique flavors.
Concluding Tumelo Diaho-Monaheng:
“Our strategy and direction for the station is informed by the same basic principles – the development of young radio talent and playing the freshest and hottest music. Music will always be YFM’s core offering and we continuously strive for new ways to deliver the best music to the youth”
Despite the fab changes that were made, YFM had to say goodbye to the first female afternoon drive time DJ, Dineo Ranaka and the charismatic Bujy, who have both done really well during their time.
They will definitely be missed, but who says moving on is a bad thing?
Well, enough said people, YFM has upped their’s, you better up yours and keep it locked to 99.2 FM.
And you can catch me on twitter @makanakam
The 2011 programming Line-up is as follows:
Monday – B&E with Motso
Tuesday – R&B with The Twinz
Wednesday - Kwaito with Stapura
Thursday - Hip Hop with Siz
Friday – Dance with Just Mo
Monday- Live n ReYired
Tuesday- Up Close ‘n Personal
Wednesday- Ragga with Admiral & Jah Seed
Thursday – The Full Clip with Siz n Scoop
Friday - Defected
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