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SPORT MADNESS: H&M Makes SuperBowl Debut With DAVID BECKHAM Underwear Ad!



Filed under : Sports

They reeeeeaaaallly want us to watch the 46th annual SuperBowl game this year!

And gosh darn it, they found a way to convince us…

H&M will debut a 30-second ad during the Super Bowl to launch the new DAVID BECKHAM Bodywear collection.  H&M recently announced a long-term alliance with David Beckham, which kicks-off with the introduction of the nine-piece Bodywear collection on February 2, 2012 in 1,800 H&M stores worldwide.

Steve Lubomski, Director of Marketing for H&M North America had this to say:

“We’re always looking for new ways to surprise and delight our customers, and we see this as a unique opportunity to reach millions of fans and H&M customers. David Beckham is a true style icon and one of the most decorated soccer players of all time. We’re thrilled with this campaign and excited to captivate viewers’ attention during the Super Bowl, the biggest stage in the world to unveil our ad campaign.”

Surprise & delight you do David Beckham…*ahem*…The David Beckham ad will air during the 2nd quarter of NBC’s broadcast of Super Bowl XLVI from Indianapolis…

farai – who has written posts on Farai Today.


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