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JUST IN: Volvo teams up with South Africa’s top 3 fashion designers…David Tlale, Nkhensani Nkosi & Gert-Johan Coetzee!!!



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Volvo Car SA and three fashion designers have formed a creative alliance – a fresh new way to celebrate design, style and a passion for fashion – and the result promises to be eye-catching, daring and unique. 

Three different Volvos were matched to the three fashion designers – David Tlale, Gert-Johan Coetzee and Nkhensani Nkosi – based on their lifestyle and personalities to create a unique partnership between fashion and motoring that is both authentic and original.

The three designers have been given a thrilling fashion challenge that will eventually reveal just what’s possible in a Volvo.  The designers have been tasked to design and create items that would make life in their car easier, more fun, sexier or safer as inspired by their given Volvo.

Gert-Johan Coetzee sports the new Volvo C30 – a street smart Swede with loads of attitude. Undoubtedly Volvo’s most playful and spontaneous model to date, a perfect car for the city slicker who not only wants a car with character, style and individualism but also excellent driving properties. In other words, a fun loving urban youngster who knows what he wants, Gert Johan Coetzee and the Volvo C30 are a perfect fit. “Being fashionable is not only defined by what you wear, but also by what you drive, and the new Volvo C30 is definitely the most fashion forward car there is” commented an excited Coetzee

Controversial David Tlale drives the new Volvo S60 – Volvo’s sleek, bold (and slightly naughty) new sedan. The suave Volvo S60 is perfect for a fashion designer with attitude, and it’s going to be interesting to see how David’s sense of fashion mixes with the S60’s bold sense of style. Tlale had this to say about his nameplate: “I love the comfort, experience and most of all, the luxury, class, elegance and tasteful style the S60 exudes. I turn heads as I roll in my fabulous S60”.

Fashion designer Nkhensani Nkosi has been paired with the spectacular Volvo XC60. Yes, the only girl in the group did get the sexy SUV! The XC60 is one of the safest and most user-friendly SUV’s on the road, and it was with the XC60 that Volvo introduced its edgy new design language.  Now that the XC60 keys are in Nkhensani’s hands, some funky designs are sure to follow. ” I never thought I’d fall this deeply in love with a car – the Volvo XC60 has over delivered on multiple levels. From its design sensibility to its emphasis on safety. Driving it has been absolute and utter pleasure – I am in love!” said Nkosi.

“Volvo is the first car manufacturer in SA to set up such a creative partnership with South Africa’s leading designers to truly bring motoring and fashion together to celebrate our consumers’ love for fashion, style and elegance’, commented Michelle Naude, Marketing and PR Director, Volvo Car SA.

The campaign [was officially launched today] 1 June, 2011.  For more information and regular updates on the campaign, follow the VolvoPossible hashtag on twitter.com.

Press release

Congtrats to the top 3 designers, enjoy your rides… :-)

From your girl Allegro Dinkwanyane- “I’m just saying”, so have your say…& follow me on Twitter via @Allegro_D

 

I’m a passionate writer, who enjoys writing and informing people as well as learning new things. I love sports, the arts and music. I am a sports presenter of UJfm 95.4 as well as other things. Simply put, I am a dynamic young lady who wants to bring about chnage and have an impact in both the media industry and in people’s lives.

Allegro – who has written posts on Farai Today.


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