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The 2010 European Music Awards that took place in Madrid were said to be the most entertaining awards to note at that time. Hollywood was all set and ready to warm up Madrid, with host Eva Longoria-Parker who brought along her Latina heat!

Eva Longoria-Parker showing legs…

Unfortunately I missed the televised awards on MTV (still can’t remember why though, lol). But from what I gathered from people’s tweets, the awards were a super success. Justin Bieber for one, could not stop tweeting about the awards, and couldn’t believe his ears when his name was called out more than once on stage.

Justin Bieber

From the MTV press release:

“As previously announced, the inaugural MTV EMA Global Icon Award was won by rockers Bon Jovi.  Latina lovely Shakira received the MTV Free Your Mind award from Jared Leto, alongside his band Thirty Seconds To Mars, in recognition of her commitment and dedication to making education accessible for children around the world.  Best European Act was won by Italian star Marco Mengoni.”

“Lady Gaga beamed her thanks into the Caja Mágica stadium by satellite from Budapest where she was performing the latest date on her smash-hit Monster Ball tour.  Justin Bieber, the official digital host for the EMAs, expressed his delight at his two EMA awards live simultaneously online and in the main show.  Bon Jovi received their trophy from self-confessed mega-fan Eva Longoria.”

Eva Sizzling on the red carpet

The 17th annual MTV EMAs unfolded in typically upbeat fashion with a jaw-dropping Carnival-style opening number by international superstar Shakira, who wowed the 8,000 fans at the Caja Mágica with a crowd-pleasing medley of her official World Cup hit single “Waka Waka” and “Loca”, featuring a guest appearance by British rapper Dizzee Rascal plus a riotous clash of dancers, waving flags, confetti and ticker tape. 

Shakira during a performance

“Rihanna showed her sophisticated side with a classy rendition of “Only Girl (In the World)”, with the EMA stage transformed into a surreal Magritte-inspired tableau, complete with more than 40 dancers, wind machines and thousands of artificial flower petals.  Kings of Leon stunned the audience with a spine-chilling rendition of “Radioactive”, illuminating the auditorium with eerie piercing white light.  Miley Cyrus commanded the stage with her sophisticated performance of “Who Owns My Heart.”


“Best New Act nominee B.o.B made his EMA debut, performing his smash hit “Airplanes” with Paramore’s Hayley Williams.  Ultimate rocker Kid Rock electrified the auditorium with an explosive performance of “Born Free”, accompanied by a stunning display of pyrotechnics and projections of iconic images of freedom including Martin Luther King, the Chilean miners and the fall of the Berlin Wall.”

Newly weds: Katy Perry and Russel Brand

Oh Ke$ha…

And the winners are:

  • Best New Act: Ke$ha
  • Best Pop: Lady Gaga
  • Best Alternative: Paramore
  • MTV EMA Global Icon: Bon Jovi
  • Best Rock:  Thirty Seconds To Mars
  • Best Male: Justin Bieber
  • Best Video: Katy Perry “California Gurls”
  • Best Hip Hop: Eminem
  • Free Your Mind: Shakira
  • Best Live: Linkin Park
  • Best Female: Lady Gaga
  • Best Song: Lady Gaga “Bad Romance”
  • Best European Act: Marco Mengoni
  • Best Push Artist: Justin Bieber
  • World Stage: Tokio Hotel


 Images courtesy of Getty Images

From your girl Allegro Dinkwanyane-“I’m just saying”, so have your say…


What did you think of Eva Longoria’s hosting of the 2010 EMAs?

I’m a passionate writer, who enjoys writing and informing people as well as learning new things. I love sports, the arts and music. I am a sports presenter of UJfm 95.4 as well as other things. Simply put, I am a dynamic young lady who wants to bring about chnage and have an impact in both the media industry and in people’s lives.

Allegro – who has written posts on Farai Today.

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